Applied Arts Winner 2019, HER Beer

HER Beer is a beer for everyone. None of that Skinny, Slim, Feminine stuff. It’s just beer. A beer for the feminists, the women who want to be themselves, and the men who want to be themselves. We thought maybe HER, is too specific. But why does one word need to carry such a large meaning? Really, HER Beer is our beer. We wanted the user to feel like they were involved in a movement.
A movement that says ‘we are who we are, and we’re not going to change’